In an era where fans have become active stakeholders rather than passive consumers, the relationship between supporters, clubs, and brands has fundamentally shifted. Lekoko is a multifaceted professional who serves as the bridge between fans, sponsors, media, teams and players discusses how...
21 October 2025
The transfer window represents far more than just players changing clubs, it's the heartbeat of football's commercial and fan engagement engine, pulsing with excitement that reverberates from boardrooms to living rooms across the globe. As fans eagerly refresh their social media feeds and clubs...
18 August 2025
Tshepang Makofane states that the Club World Cup matters because it offers something football has long promised but rarely delivered: a truly global stage where clubs from every continent can compete on equal terms. In nearly every other sphere — retail: think Temu or H&M, travel: think the ease of...
09 July 2025
The rise of digital media and democratization of content through social media has resulted in a seismic shift in the role of traditional broadcasters who historically were the first to break stories and provide insights on sports. Naledi Aphane discusses the evolving media landscape and the role...
12 June 2025
Throughout the years, the Spotify and Barcelona partnership has redefined the front of shirt sponsorship by replacing Spotify's logo with various artists logos for the biggest fixture in Spanish football, el classico. Artists featured included Coldplay, Drake, Rolling Stones and most recently Travis...
15 May 2025
Artificial intelligence in sports is nothing new, from goal line technology to semi-automated VAR and sports applications which provide fans up to the minute game updates to their games of choice. Recently, Large Language Models (LLMs) have accelerated AI by facilitating the analysis of large...
05 May 2025
A great content strategy is a meticulously crafted game plan. It's all about delivering the right content to the right people, in the right place, and at the right time. A content strategy heavily relies on a marketing plan that clearly defines your audience and the brand's core message.
10 March 2025
Denga Netshitsuka has garnered a reputation for being a storyteller beyond the football pitch, capturing layered moments that reveal the emotions behind the action. Moments which decades ago would be hung up in our living rooms and bedrooms to celebrate our favourite players or commemorate a...
20 January 2025
When Motsepe was sworn in as CAF president in 2021. Financially, CAF had recorded a loss of $44.69m down from $11.43m in 2020, partly due to the COVID pandemic of course. During the 22-23 fiscal year, CAF achieved a decrease in losses from $28.9m in 21-22 million to $9.2m. Additionally, CAF has...
04 November 2024
Neo Molefe is a childhood Mamelodi Sundowns and Manchester United fan as well as co-founder of Masandawana Fan Vlog in 2017, a space where fans can celebrate wins, analyze performances and engage in football discussions. Most recently, Neo is a digital marketing graduate and Vega alumni, currently...
08 October 2024
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